Everyone agrees that it is important to better educate pet owners about the importance of preventive medicine and well exams, but do you think 3x5 reminder cards helps you accomplish this?
According to “The Current and Future Market for Veterinarians and Veterinary Medical Services in the United States,” a 1999 megastudy prepared by KPMG LLP Economic Consulting Services, better-educated clients took better care of their pets and spent more on veterinary services.

Compliance is very closely linked to the amount of education that pet owners receive; so it is not just important to get the client to visit the hospital, it is important to inform them about what procedures and tests should be performed.
According to the 2003 AAHA Compliance Study and the Pfizer Animal Health Market Survey, only one-third of cats are treated for parasites or receive senior screening tests, and only an estimated 1% receive dental prophylaxis.

While better medicine is the primary goal of veterinarians, it is undeniable that better medicine leads to a healthier and more profitable practice.
According to the 2003 AAHA Compliance Study, a 10% increase in dental prophylaxis, therapeutic diet sales, and senior screenings in the average practice would lean to an increase of about $94,000 in revenue. This is all without purchasing any additional equipment or spending money on advertising.

Clients are willing to go to great lengths to take care of their pets, and often times veterinarians underestimate the value of their services and what pet owners will spend and want to spend to make sure their pets stay healthy.
The No. 1 reason veterinarians failed to recommend a needed service or product was that they thought it was too expensive for their client. Yet less than 10% of clients stated that cost was a reason they refused a recommended service or diet.